TikTok is a place where fun, creativity, and education thrive, having an audience of diverse interests, with hundreds of trends that emerge each year. 2024 has been a wild ride, giving a huge number of such trends that will enter with us in 2025.
As a marketer or a brand, knowing these TikTok trends is extremely important if you want to develop content that drives actual results across all short-form video platforms. In fact, these trends could be the only difference between a successful and failed marketing campaign.
So whether you are looking to propel your brand visibility on TikTok or are just a creator looking to grow your followers, here are the top 20 trends to look out for in 2025:
TikTok Trend 1: Interactive Live Streams
Live streams have been quite popular on social media platforms like Facebook, Instagram, and YouTube. But the trend has slowly taken over TikTok as well. As we speak, TikTok is among the most popular live streaming platforms among users and creators of every age and industry.
@anjgaming_ THE BEST BUDGET STREAMING SETUP!! 💜 Check it out now and enter the GIVEAWAY on my FB page! Plus, seize the opportunity to enjoy a SPECIAL DISCOUNT on these amazing finds! #AnjOnStreamplify #Streamplify #Simplify #Amplify #Datablitz #Streaming #Giveaway #sharethejoyofstreaming ♬ original sound – Anj Gaming – Anj Mejia
By leveraging interactive streams, you can forge stronger connections with your viewers and earn their trust as a brand. In your live sessions, you can either discuss trending topics, give product demos, or showcase some behind-the-scenes type content for a more personal touch.
TikTok Trend 2: Animation (2D & 3D)
Aside from videos recorded by phone or camera, people have been showing great interest in animated content. Especially the animations that have a character in them. Below is a sample of a Tiktok animated story (made by fans) that received 1.1 million views and 100k likes.
@lesviies remember guys! pink is bad! well this is a rare non-osc post from leslie, i can FINALLY show off my anthropomorphic blixer and cube design LOL also forsaken just made me love jsab back where the hell is the boss ena #forsaken #animationmeme #aligntmotion #justshapesandbeats #jsab #fyp #foryoupage #tweening #trending #osc ♬ original sound 5️⃣ – leslie
Here is another animation trend on Tiktok that is about mixing 2D and 3D animations. The creator picked a 2D character and applied an Egyptian theme to it and then turned it into a 3D dancing character. And how many views did it receive? 2 million views and 200k+ people added it to their favorite list. Pretty cool right?
@hana_yoru sorry if the quality is bad.@ハンナ • ʜᴀɴᴀ [ 100k+]:I know for you it’s been good. but I think it’s still lacking for me. I’m not asking for attention or compliment. it’s just that the quality is not what I expected 🥀💔 #gachatrend #egypttrend #jointrend #foryou #myart #art #meme #alightmotion #tweening #egypt #gachalife2 #gachalife #digitalart #fyp #animation #trend #ibispaint #fypp ♬ screwbot factory 2 rhythm Heaven fever – lancelqt
TikTok Trend 3: Social Commerce
Social commerce is gaining traction with each passing day as it facilitates online shopping by providing clickable links within the videos.
@zestyagency ♬ original sound – Zesty | TikTok Coaching
The trend is popular across all short-form video platforms, and is changing the way audiences interact with ads, providing the extra convenience of buying products without having to visit the website. Although this might seem like a very minor convenience for the viewers, creating clickable ads on TikTok will help your business big time in 2025. This applies to influencer collaborations and reviews as well.
TikTok Trend 4: Sustainability Content
The green revolution is in full swing, and the sooner you embrace it, the better. Thanks to strong environmental campaigns,
@shizenhome.store 1️⃣ Go Green – Eco-friendly products are better for you & the planet! 🌱 エコに切り替えよう – 環境にも自分にも優しいクリーナー 2️⃣ Save Money – Refillable cleaners last longer & reduce waste. 💰 節約できる – 詰め替え式で長持ち＆ゴミ削減 3️⃣ Less Clutter – One multi-purpose cleaner for everything. 🧽 スッキリ片付く – これ1本で家中ピカピカ 4️⃣ Safer Home – No harsh chemicals, gentle on skin & pets. 🏡 安心な暮らし – 有害な化学物質なし、お肌やペットにも優しい 5️⃣ Smarter Cleaning – Effective formulas that make cleaning easier. ✨ 賢くお掃除 – 効率的な洗浄成分でラクラクきれい #ShizenHome, ♬ original sound – Shizen Home – SHIZEN HOME
people are getting more eco-conscious, and therefore, sustainability-themed content is getting more popular as a result. By promoting content that encourages sustainable practices on TikTok, you can capture the attention of a massive audience and potentially earn a huge number of loyal customers and followers in 2025.
TikTok Trend 5: AI-Generated Content
If we go back a year ago, the term “AI-generated” got quite a bad rep. However, things are changing now. Thanks to the advancements in AI technologies, such content is getting more attention among businesses right now due to its low production budget and increasing acceptability among the audience. If you’re not using AI for your content, you’re missing out.
TikTok Trend 6: Identity Osmosis
According to TikTok, one of the most important trends that we got to see in 2024 and will continue in 2025 is identity osmosis. What that means is that brands will be gradually absorbing and reflecting their audience’s shifting values through continued organic evolution.
For example, take the sustainability trend that we discussed earlier. While you should adapt to it by adopting eco-friendly practices, this adaptation should not be too drastic. It should seem as a part of your core brand identity rather than just jumping on another trend bandwagon.
TikTok Trend 7: Micro Storytelling
Well, you may have seen this written in many places but let us repeat this again; humans have the attention span of a goldfish, which is 8 seconds. While it’s almost impossible to tell a truly meaningful story in that span, you sure can resort to micro-storytelling.
@isabellasplottwist Replying to @Esther🇨🇦 here are some key camera shots for food storytelling 🍜🧆🍕the creators featured are @natalia @Barbara Dupret 🌱 lifestyle @Mob @Karim #storytelling #foodvideos #foodvlogger ♬ original sound – isabellasplottwist
Micro storytelling is all about telling a small, interesting story within a few seconds. When done right, it enables you to spark conversations in the comments, helping you improve your overall brand engagement.
TikTok Trend 8: Being Cool, Calm or Just a Chill Guy
Every year, there’s a meme that turns into a trend and a trend that turns into an unlimited advertising glitch for brands. This time, it’s the “chill guy.” It’s a meme that features an anthropomorphic dog that stands in a calm, collected, and confident pose, much like a stoic.
You can just post anything related to your brand that features the chill guy character, as long as it relates to chill behavior. This includes everything, from sharing exciting news to making an announcement or just sharing something relatable for your audience.
Just make sure to add branded elements to the character to make it your own.
TikTok Trend 9: Behind-The-Scenes
Behind-the-scenes videos have always been popular among people online, and 2025 is no exception. However these videos are just a little more exciting. The modern take on behind-the-scenes videos includes heavy editing, awesome transitions, and an overall polished videography.
One of the trends that has taken off in this format is the “pack with me,” where ecommerce shop owners basically take the audience through the whole journey of receiving, preparing, and dispatching customer orders with aesthetic visuals.
It’s one of the best ways to turn casual viewers into paying customers.
TikTok Trend 10: Subtle Foreshadowing
This is basically a type of storytelling trend that includes flashes of the conclusion dispersed at various points across the entire video. Although quite simple, many brands are using this technique for their TikTok videos and are apparently generating some excellent engagement. You just need a good story that can keep the viewers gripped to the end.
TikTok Trend 11: Glitch Transition Effects
Whether you watch TikTok, Instagram Reels, or Youtube Shorts, there’s a good chance you have come across a video that you have watched twice before realizing. Well, that’s the magic of a glitch transition, where the starting and ending shot is blended so seamlessly that it’s almost magical. Using the trend not only gives you more views in the form of multiple replays but also helps you create eye-catching videos that don’t fail to catch attention.
TikTok Trend 12: Dance Challenges
TikTok has always been popular for exciting dance trends. In fact, it’s where dance trends are formed and then transcend to other platforms. As a brand, you can use these trends to boost your marketing efforts, as they can significantly contribute to your brand awareness due to their shareability. Nothing works better than fun and creativity when it comes to connecting with your audience.
TikTok Trend 13: Transformation Videos
There’s nothing more satisfying than a good old transformation video. It could be a makeover, a renovation, or a creative endeavor that you want to share with your audience.
@barbaradundes Nosso antes e depois 🤍 Foram sete meses de obra! A espera sempre vale muito a pena e estamos completamente apaixonados pelo resultado final. Pra quem perdeu, nós mostramos todo o processo em sete vídeos aqui no Instagram. O que vocês mais querem saber sobre o nosso apê? 🎥 Vivi Spaco #apartamento #reforma #obra #transicao #apartamentopronto #arquitetura #arquiteturadeinteriores ♬ som original – ARQUITETA Barbara Dundes
Such videos have some of the best engagement rates, as well as high shareability potential. If you are into industries like makeup, aesthetics, or furnishing and renovation, these videos could do magic for you.
TikTok Trend 14: How-To Skits
How-to skits are a more creative take on simple tutorials. Although the overall objective of the video remains the same, the inclusion of subtle humor and other engaging elements turns it into a highly engaging piece that educates and entertains the audience simultaneously. If you are a brand, you can utilize this trend by creating lighthearted tutorials about your product that users can enjoy and learn from.
TikTok Trend 15: Niche Communities
Focusing on micro-communities is one of the emerging trends that is doing wonders for businesses from all industries. It helps you connect with a specific segment of audiences through highly targeted content, fostering better engagement and more conversions. By targeting each separate group of audience based on specific interests and demographics, your content is more personalized, and hence, you get to see better results.
TikTok Trend 16: Home Decor DIY
The home decor DIY trend is in full swing, and it has been helping people find affordable products to spruce up their spaces. While you might not be able to use this format directly as a brand, you can definitely collaborate with influencers to include your products in their videos. If you’re in the design and decor industry, this is definitely something you need to look into.
TikTok Trend 17: Interacting with Employees
Well, this trend is just an extension of behind-the-scenes videos. The only difference is it focuses on the employees rather than the products. Videos where you interact with employees really humanize your brand and give your followers a sneak peek into the positive work culture in your company. As a result, it earns you respect among your audience, ultimately translating into conversions in the future.
TikTok Trend 18: Outfit of the Day
Have a clothing or apparel brand? The OFTD trend could be an excellent opportunity to showcase your products in front of a larger audience. There are many popular influencers making OTFD content that you can collaborate with. This way, you can promote your products in a very organic way without investing in huge-budget ads that don’t yield satisfactory results.
TikTok Trend 19: Long Form Content
We all know and acknowledge that TikTok and long-form don’t sit well in the same sentence. But ever since the platform has allowed creators to upload 10-min-long videos, the trend has been gaining traction. While its popularity is still miles behind short-form content, experimenting with a little bit longer videos than normal could be something to try this year.
TikTok Trend 20: User-Generated Campaigns
Many brands are encouraging users or customers to generate content around unique challenges, making them feel like co-creators. This not only strengthens the connection between brand and customers but also enables the brand to get free advertising among hundreds, or sometimes thousands, of people, taking brand awareness to the next level. You could save thousands, or even millions, on ads if you run a proper user generated campaign.
TikTok Trend 21: Personalized Responses
You sure can reply to your comments in the comment section. But a whole, short, witty video about it? That really sets you apart. Personalized video responses have been one of the top trends across all social media platforms with the most potential to go viral. It lets your audiences know that you value their comments and really hear what they have to say.
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Conclusion
TikTok trends are ever-evolving. And while we might predict what trends will work in 2025 based on previous data, there’s a good chance we will see more trends emerge as we move forward. Regardless, some of these trends are there to stay and will help your brand even in the years to follow. Now it’s up to you to experiment with the ones that you think align well with your overall brand image and audience preferences. Oh, and don’t be slow! A trend that works today might do more harm than good tomorrow. ;)