The Objective
PetroChina approached us with a challenge to make the science of jet fuel interesting to watch for younger audiences. We immediately saw an opportunity to create something special. Instead of a dry technical breakdown, we crafted an animated series that can spark curiosity while simplifying complex concepts.
At the heart of this series is PetroChina’s mascot which is a curious oil droplet. Sene by scene, viewers learn how jet fuel is refined, why it is essential for aviation and what makes it suitable to planes.
The Process
The first step was to break down science into easy to understand segments. Working with PetroChina’s experts, we figured out the important educational points. Instead of simply throwing facts at the audience, we built the series around a character narrative which makes the video more relatable and memorable.
With this concept in place, we have moved to storyboarding. Each scene was sketched to ensure that information flowed nicely. Character interactions and key learning moments were added to the storyboard.
Bringing It All to Life
Our team animated each scene according to the approved storyboard. We focused on expressive character movements, natural voiceover narrations, and sound design to keep our young viewers engaged. During the post-production, we synced the voice overs and added music as well.
The Result
The series was submitted to Petrochina network to join their competition. Both videos won the 1st awards in 2023 and 2024. This project transformed education into an adventure that is more than just an explainer video.
For PetroChina team, this animation series reinforced its role as an industry leader that not only fuels the world but also educates the next generation.