The Objective
Based in Heidelberg, Germany, PromoCell® is well known for human cell research. PromoCell® is recognized globally for supplying scientists with the tools and support they need to conduct groundbreaking research.
The client needed a corporate video that did more than just showcase their expertise. It had to connect with their audience. They wanted to show their staff at work through a story that spoke directly to scientists and industry partners.
The Process
In collaboration with the PromoCell team, we started by preparing a script that met their objectives. Then, our team created a storyboard to finalize each scene before production. We mixed live footage with stock visuals to create a dynamic narrative.
A professional voiceover was selected and recorded in the studio. The next stage was post-production, where we refined color, synced audio and layered in a suitable music track.