What is SaaS Explainer Video?
A SaaS explainer video is a video in the form of animation or non-animated that is built for a SaaS business. This type of explainers focus on portraying the problem a user is facing and how the SaaS (Software as Service) can help the user overcoming that particular problem(s).
If you don’t know what an explainer video is, then the following is a short explanation:
A video that is created to explain (usually with narrative voice over) about a product, service, or cause. It can be even interview based. A person tells a story and we see it visualized in the video.
The Growth of SaaS Explainers
I’ve seen a big jump in SaaS explainer videos over the years. As more software companies pop because of the rush into digitalization, the need to explain what these tools do has grown too.
The SaaS industry alone is expected to hit over $790 billion by 2029, growing at nearly 20% each year. I believe the crypto boom added even more demand, because naturally complex ideas need to be broken down for everyday user or potential clients.
Our List of top 15 SaaS explainer videos this year
1. Bloom
Bloom Money is a UK based fintech platform that offers a Software-as-a-Service (SaaS) solution. It is designed to support community based savings and lending groups.
This explainer video consists of hand-drawn illustrations that are animated using frame-by-frame (Cel animation) and 2.5D techniques. The thick lines of illustrations create the right mood that connects with their young community audience.
2. Rivet
Rivet is a healthcare A/R SaaS platform built to improve patient cost estimates, payer contract management, underpayment detection and revenue recovery.
Made by PING motion design studio, this 3D explainer video uses a clean, modern visual style with nice transitions and minimalistic 3D iconography.
The video turns boring workflows and user interfaces into an easy to understand story that helps the viewers see how Rivet improves productivity.
3. PayPro Global
Another 3D explainer video made for a SaaS company. This one has lots of cool 3D characters as well. The theme is built around a fictional cute alien world and outer space concept. PayPro Global is a premium e-commerce solution catered to software, SaaS and digital goods companies.
If you wish, you may contact Kasra Design team to discuss a similar 3D explainer video here:
https://www.kasradesign.com/get-a-quote
4. Entrilia
Entrilia is a cloud-native, API-first software platform that automates fund operations for private capital and alternative assets.
This explainer video talks about Entrilia’s platform through isometric and abstract 3D animation. Given the complexity of the topic, using primitive shapes and abstract elements was a good choice to simplify this explanation for viewers. Smooth gradient colors helped set the right mood as well.
5. Snyk Product Platform
Made by the folks at Hey Neighbor, this explainer is anything but ordinary. This animated explainer blended real life images with 2D graphics. This sets a very unique style that we do not see very often these days.
It also employs some 3D elements to add the extra dimension wherever needed. The result is a very dynamic and cheerful explainer that tells the story of another SaaS company called Snyk.
6. JivoChat
I really like how JivoChat brings everything together in one place. It lets businesses talk to customers through live chat, phone, email, and even social media without jumping between different apps.
This animation uses a flat vector illustration style which is combined with simple 2D motion graphics. The characters and objects are drawn with minimalistic lines and solid colors which creates a friendly look. If you are looking for something simple and cost effective, this probably could be a good choice for you.
7. Nansen – Crypto SaaS
Nansen is a blockchain analytics platform that helps you track and understand crypto activity by adding millions of labels to wallet addresses.
They created an extraordinary and rather fast-paced explainer video to show their outstanding fintech platform and its cool features. This video combines modern isometric animation and 2.5D graphics. The color palette focuses on cool tones like blue, teal, and green to create a high-tech and trustworthy feel.
Read more about this project here: https://www.kasradesign.com/portfolio/nansen-nft-blockchain/
8. Round
This one is a very unique style from the folks at ILLO.
This explainer video uses a live-action mixed with minimalistic set design approach. Real human actions (like hand gestures) are filmed against clean modern backgrounds. The sets are made of simple geometric shapes and solid color blocks to produce a very stylized environment.
9. Coinshares
CoinShares is a digital asset investment company that helps you invest in cryptocurrencies and blockchain tech.
Thier explainer video uses a bold minimalist design with a strong focus on typography and basic geometric shapes.
The background consists of a grid system which gives the visuals a structured and data-driven feel that fits really well with the crypto and finance theme.
Shapes and text blocks dynamically move and transform across the mentioned grid.
10. Betterment
Betterment is well-known SaaS platform that helps people take care of their money through automated investment. It offers personalized portfolios and automatic rebalancing. It makes it quite easy for people to grow their savings without deep knowledge about investment.
This is a proper example for a flat 2D animation made for a SaaS business. The entire crypto investment topic is visualized with simple graphics that are easy to absorb without demanding too much focus. The color palette features a deep navy blue for the background which is giving a strong sense of depth and seriousness.
11. Cherry Explainer Video
This explainer video uses a bold vector art style combined with bright pop colors like yellow, pink, teal and purple.
The characters are drawn with simple shapes and playful proportions. The video has a fun and approachable look despite the mature theme.
12. ARQ Exchange
ARQ Exchange is a SaaS platform that connects physical assets such as jewelry, art and collectibles to digital ownership. And all of that using blockchain technology. It allows users to tokenize real-world items and keep them securely in a digital server.
This explainer video beautifully mixes high-end 3D design with minimalistic compositions. The materials use a mix of Subsurface Scattering (SSS) for some parts, metallic shaders for jewelry and coins and semi-transparent frosted shaders for architectural structures.
Overall, if you are looking for a high tech approach for your SaaS product, this is a good option to go for. However, bear in mind that this type of animated videos cost higher than other available options.
13. Gadget
Gadget is a platform that helps developers to build web apps faster. And it does it by handling a lot of hard work such as setting up databases, APIs and backend systems. It gives you ready to use tools so you can focus more on creating your app instead of spending time on setup and maintenance.
This explainer video uses a clean and modular 2D motion design style with heavy UI/UX influences. The layout is based on card grids and flexible components which create a strong sense of hierarchy. The typography used is modern and geometric. Color-wise, we see neon greens, blues and purples that get the viewer’s attention without overwhelming the scene.
14. Dice
A lighthearted 2D explainer for Dice made by the talented folks at Panic. The shapes are organic and irregular.
They are supported by soft shading using subtle noise textures for surface richness. It is a great example if you want to show your platform but not the details of it. An interesting SaaS video style to watch without getting into too many boring details.
15. Shopify – Do Your Thing
This explainer for Shopify uses a naturalistic camera style mixed with locked-off shots for main UI scenes.
They went for medium close-ups and over-the-shoulder angles to build intimacy with the characters. Color grading leans toward a warm, sunlit palette with soft highlights and muted greens and browns. It created an organic and authentic atmosphere.
Things to look for When Ordering SaaS Video
Before hiring an explainer video agency, I’d suggest considering these points to make sure your SaaS product’s video comes out to be a killer:
Set Realistic Goals
Determine what you want the video to achieve. Is it for increasing sign-ups? is it for helping with onboarding or it is just for boosting awareness. All of these details will help the video guys to create a more relevant story.
Review Their Portfolio
Check the agency’s previous work carefully to see if their style and quality align with your brand. Have they done anything for SaaS industry?
How The Video Agency Manage Their Clients
Check if the agency is responsive and open to collaboration. Are they using a proper project management tool to get approvals from clients? How many revisions are included in each round of production? Knowing the answers to these questions is vital.
Understand Their Process
Ask about their production timeline and steps involved. The more you know, the better you and your team can set schedules for reviews and set realistic expectations.
I hope the above article and samples help you in your journey to find the right video approach for your upcoming SaaS explainer video. Until next time, Adios amigos!
Need an Amazing SaaS Explainer Video?
We’ve made plenty and some of them even won prestigious industry awards such as PayPro Global. From 2D to 3D and anything in the middle, our team will exceed your expectations. Get in touch to get a free consultation at: KasraDesign.com/Get-A-Quote