The use of explainers in video marketing has always been of central importance for brands. And over the years, its role has gotten even more significant, thanks to shortened attention spans and the increasing demand for short and engaging content.
If you are thinking of making an explainer for your business to increase your sales or need inspiration for your next video explainer project, here are 12 stunning and highly converting ones you need to check out in 2025:
12 High-Performing Explainers You Need to See in 2025
1. Compass
Compass is software that helps construction companies organize and manage the early stages of the project. Based on the nature of the product and service, the creators turned their focus to visual creativity rather than traditional storytelling to drive maximum engagement. Hence, they used collage animation, a slick and beautiful form of animation that gets the data across without overwhelming the viewer. The video effectively showcases the function, power, and purpose of the tool without getting into unnecessary details.
2. PayByCar
While the application itself didn’t quite sit well with the users due to flaws in its functionality, PaybyCar surely nailed it with their explainer video. It’s a 2D animation that relies on no dialogue throughout its length, yet it successfully manages to hit the pain spots, explain the target audience’s struggles, and present the app as a solution. The video also takes help from some typography as well, but the visuals are pretty much self-explanatory. It’s the perfect example of visual storytelling and a good inspiration for any brand that provides simple services and has a simple brand message.
3. Upside
The script of the video follows the copywriting playbook to the tee, beginning with the main problems, progressing with hitting pain points, and ending with a solution. However, where it really shines is the visuals. Credited to the creative and technical prowess of the Kasra design team, the video efficiently merges 2.5D animation with motion graphics, turning a dull topic into a visually appealing video that keeps the audience intrigued to the end. That too, without the inclusion of complementary story elements like humor, emotion, and drama. Just a clean, straight, minimalist explainer that explains well.
4. Yapily
Sometimes, when a message does not need visuals to get its point across, visuals are used anyway to keep the users gripped to the screen to effectively deliver the point. As it happens, this explainer is simply one of those, leveraging efficiently the visual appeal of animation to get the viewer gripped as the brand shares its message. The video uses 2D and 3D shapes shifting in size and form throughout the video that don’t align with the words spoken at most points, yet it works and looks great in the context of the video.
5. ID Finance
The use of motion graphics has always been prevalent in explainer videos. This is because they provide a lot of creative space for the creators to play in, along with their ability to explain even the most complicated topics. Not to mention their versatility. In this video, InfoGraphik has taken advantage of all three of these abilities of motion graphics and combined them with subtle use of traditional 2D to make a dynamic and visually striking explainer. Nothing’s overdone here.
6. SendGrid – Next Era
2.5D animation, a good story, and a script that has just enough emotion in it to inspire action, SendGrid is one classical example of how to turn your explainer into a 1-minute video that has something of everything. The video features a protagonist, Olivia, who’s tangled in the stressful routine of an unmanageable workload and how SendGrid makes her life easier through automation.
Although strictly for a tech-marketing product, the video keeps its focus on the non-tech side of things, keeping emotions at the center of the narrative. The viewers are supposed to relate to the protagonist and actually visualize themselves in her place, which adds to the compelling element of the video.
7. Netflix – Farewell to DVDs
This one is simply Netflix doing Netflix things. The video demonstrates the shift of Netflix from DVDs to OTT, bidding farewell to disks. The overall theme of the whole video feels like a cut from a feel-good movie, having an overall positive vibe that really lifts your mood. There are no unnecessary frills going on here. Just a good 1-minute clip that really connects with Netflix’s target audience.
8. Waze EOY
This video by BUCK for Waze, a satellite navigation software, combines traditional 2D animation with a strong script. The explainer relies on subtle storytelling integrated with a lot of valuable data that the target customers of the brand could be interested in. It is more of an end-of-the-year report that highlights the impact that the company had in its respective domain. With just enough engagement and smooth use of data across the whole narrative, it’s an explainer that appeals to both customers and investors.
9. Thinkful Explainer Video
Thinkful is an online interactive platform that offers coding bootcamps in almost every area of coding. This explainer is more about explaining what Thinkful offers and how they differentiate from other such platforms. The video makes use of 2D animation and motion graphics to present the brand’s message to the audience and simplify what they actually do. There’s nothing going over the top. Just a decent video with decent visuals that effectively does its job.
10. Arrow Electronics
This is one of the five videos created for an ad campaign for Arrow Electronics by Coat of Arms. The explainer describes the aspirations of the company for the future, accompanied by impressive visuals that make use of a combination of 2D animation, 3D animation, and a little bit of something over the lines of abstract animation. It’s just a 30-second-long display of how to inspire your audience without trying. Have a look at it yourself to understand why!
11. Visa AI
There’s a conception that once your explainer video crosses the 1-minute mark, your engagement is going to be on constant decline after that. And that’s true for the most part. However, where the topic requires elaborate explanation to make a true impact, you need to be willing to take the risk. Visa AI by Beyond Words is a good example of that. The video jumps straight into the Whats, Whys, and Hows of the problem and in the end explains how VISA Ai helps to solve it effectively. The explainer is almost 3 minutes long, but no part of it is unnecessary.
12. Dash 4 Cash
This is one of the two videos created for a financial board game for kids aged 8-12 by Papaton Studio. The explainer blends playful 3D characters with real-world environments to create a short, unique, and eye-catching video using the magic of stop motion. It is then followed by a short clip of motion graphics for explanatory purposes. The idea behind it was to capture attention immediately using the 3D character and then move to the main features of the product in the shortest duration possible. Guess what? The idea worked. ;)
Need a Fantastic Explainer Video for Your Brand?
Making an explainer video is a nuanced work that requires simplifying dry and complex topics into simple words while maintaining engagement. Good news? At Kasra Design, we have been doing that for years. As seasoned creatives, we know how to turn purely educational videos into creative masterpieces that deliver your brand message and engage your audience. Get in touch now for more details: Kasradesign.com/get-a-quote
Frequently Asked Questions About Explainers:
What are the key elements of a great explainer video?
A good explainer video consists of many key elements. First and foremost, its length should always be between the 60 and 120 seconds mark. Along with that, it should have a clear script, crisp visuals, and a seamless, smooth animation. If your video has that, it’s already a great explainer video.
Do all explainer videos use animation?
Not necessarily. Explainer videos could be live action, animated, or even screencasts. It really comes down to what you think could get your point across effectively. However, since animation does the job perfectly most of the time, that’s why you might see it more than other video forms.
Is it better to create an explainer video in-house or hire professionals?
Well, if you think you have a team creative enough to make an explainer, it’s definitely possible to make an explainer in-house. However, hiring video animation teams, who have years of expertise in creating explainer videos for brands like yours, ensures you get the results you want.
Can explainer videos boost my business’s conversion rates?
Using explainer videos in your marketing campaign can significantly increase your conversion rates due to their high engagement rate and ability to inspire your target audience to take action. More than 80% of businesses today use explainers in their marketing strategy simply because videos have an 86% higher conversion rate than any other medium.
What are some common pitfalls to avoid when making an explainer video?
Some of the most common pitfalls to avoid when making an explainer video include ignoring your audience’s preferences, over-explaining, too many elements on the screen that are distracting, lack of a clear message and CTA, and using low-quality visuals. Remember, animation is better when it’s simpler.