Nobody has the time to study or even flip through such materials. But if you will show a three or five-minute video which presents what your proposed product is all about, they can decide right then and there if it is worthy of additional budget.
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Gone are the days when you have to read through tons of documents, blue prints and so on to figure out how a product or service works. Forget about spending hours and hours trying your best to explain about your idea to a potential investor or customer.
